Building Success: Jasper AI's 90-Day Infrastructure Transformation
Jasper AI achieved a remarkable surge in sales-qualified opportunities over three months, marking a significant milestone in our journey.
Our success story revolves around a meticulously crafted infrastructure integrated with a thriving campaign that enhanced visibility and demonstrated the transformative power of generative AI in marketing strategies.
The campaign leveraged targeted outreach, personalized communication, asset-based selling, and relentless optimization.
The Client - Jasper: Empowering Enterprise Marketing Teams with Generative AI
Jasper recently underwent a massive pivot, shifting their focus to serve enterprise marketing teams. Their challenge? Identifying decision makers and establishing connections to showcase their cutting-edge generative AI platform. With Jasper, marketing teams can unlock new levels of creativity and efficiency in their campaigns.
The Infrastructure
In order to maximize our outreach efforts, we established 25 dedicated inboxes within our private server.
During the 14-day warm-up phase, we extensively studied the platform, its strengths, and new releases.
This enabled us to craft compelling messaging that resonates with enterprise marketing teams.
Domain Optimization
To ensure maximum deliverability, we focused on optimizing domains. This involved implementing various measures, such as:
  • Setting up proper DNS records and authentication protocols (SPF, DKIM, DMARC).
  • Maintaining a clean and healthy sender reputation through regular monitoring and addressing any issues promptly.
  • Implementing best practices for email content, including avoiding spam trigger words and maintaining a good text-to-image ratio.
  • Regularly testing and optimizing email templates for different email clients and devices.
Email Outreach Details
  • Each inbox was able to send out 30 emails a day initially, totaling 750 emails a day.
  • We gradually scaled to 100-250 emails per domain, reaching out to over 11,430+ prospects within 90 days.
Lead Management
We implemented a master inbox to capture sales-ready qualified leads. These leads are then progressed through the sales process, ensuring effective lead management.
Lead Qualification Process
Our lead qualification process consists of the following steps:
  1. Initial lead capture through various channels such as website forms, email inquiries, and social media.
  1. Lead scoring based on predefined criteria such as demographics, firmographics, and engagement level.
  1. Sales team ran pre-qualification calls or meetings with potential leads to assess their needs, budget, and fit for our products/services.
  1. Nurturing and follow-up with qualified leads to build relationships and address any concerns or objections.
  1. Handoff to the sales team for further engagement and conversion into customers.
The Resilient Setup
What we do
We prioritize email deliverability with utmost importance in our services. Our infrastructure is meticulously engineered to provide exceptional deliverability rates for your outreach campaigns, aiming for near-perfect success in reaching your target audience.
How we did it
To achieve this, we established 12 domains and 25 inboxes, each one carefully set up and gradually warmed up to ensure optimal performance. These inboxes operate on our private SMTP servers, which are exclusively maintained to enhance the reliability and efficiency of your email campaigns.
Lead List Building and Continuous Refinement

1

Market Analysis and Targeted Outreach
Our lead list building process starts with a comprehensive market analysis. We work closely with Jasper's GTM team to validate the target audience and identify key opportunities. By leveraging these insights, we craft hyper-relevant outreach strategies that address the unique challenges and needs of potential clients.

2

Prior Validation and Personalization
Before launching the campaign, Jasper's GTM team ensures that the lead list is thoroughly validated. This step guarantees the accuracy and relevance of the contacts. We then tailored our outreach copy to create meaningful connections and increase engagement with potential clients.

3

Continuous Refinement and Optimization
We believe in continuous refinement to achieve optimal results. Through A/B testing and data-driven insights, we constantly fine-tune our strategies to improve engagement rates and maximize campaign performance. This iterative approach ensures that our outreach efforts are always evolving and delivering exceptional results.
Lead Segmentation and Validation
Step 1: Segmentation
Before launching any email campaigns, by assessing if leads fit within theirr ideal customer profile, we ensured that our campaigns were targeted and had a higher chance of success.
Step 2: Qualification Forms
As part of this process, we integrated qualification forms during the booking phase. When leads reached the booking stage, they were required to answer specific questions that helped us determine if they fit into Jasper's Ideal Customer Profile (ICP).
Step 3: Comprehensive Evaluation
These qualification forms allowed us to gather more information about the leads and assess their alignment with Jasper's offerings. By qualifying leads based on predefined criteria, we ensured that our time and resources were focused on those who were most likely to benefit from Jasper AI's solutions.
Advanced Email Outreach Strategies
Personalized Frameworks
Our email strategies are crafted to target Jasper's unique challenges, focusing on engaging decision-makers within enterprise marketing teams by customizing our message to align with their needs.
A/B Testing and Optimization
By continuously experimenting and analyzing data, we enhance and fine-tune our emails for optimal impact, with each version improving upon the last for consistently effective outreach.
Strategic Follow-Ups
Through thoughtful and well-timed follow-ups, we nurture relationships and drive prospects towards meaningful engagement.
Asset-Based Selling
By utilizing key resources like case studies, whitepapers, and industry reports, we offer prospects meaningful insights and information, thereby enhancing open and engagement rates.
Harnessing the Power of Generative AI for Sales Success
AI-Powered Sales Assets
With Jasper AI's generative capabilities, they create compelling sales assets that effectively showcase the value and benefits of our products. These assets leverage AI-generated insights to provide tangible demonstrations of how Jasper can drive success for decision makers.
Product Value Amplification
Assets showcased the ways in which Jasper's AI technology boosts the efficiency of marketing teams, elevates the quality of content, and enhances overall team productivity. Decision-makers are provided with a clear vision of the significant, transformative effects Jasper can introduce to their operations.
Enriched Engagement Experiences
With captivating content, we created meaningful connections and built lasting relationships with decision makers.
Streamlined Operations

1

Inboxes Sends Email
One of our dedicated inboxes sends personalized emails to prospects, delivering the right message to the right audience.

2

Email Lands in Prospect's Inbox
The email lands directly in the prospect's inbox, ensuring maximum visibility and engagement.

3

Prospect Requests Sales Asset
When the prospect shows interest, they request the sales asset, indicating their intent to learn more.

4

We Respond from Master Inbox
Our dedicated master inbox promptly responds to the prospect's request, providing the sales asset and nurturing the conversation.

5

Engage and Spark Interest
We engage with the prospect, sparking interest and building a relationship through impactful communication.

6

Book Qualified Calls
Based on the prospect's level of interest and engagement, we book qualified calls to further explore their needs and discuss potential solutions.

7

Sales Team Continues Sales Process
Our dedicated sales team takes over from there, continuing the sales process and guiding the prospect towards a successful deal closure.
Campaign Impact Summary
90
Days
The duration of the highly strategic and successful campaign.
75
Sales Qualified Opportunities
The number of sales-qualified opportunities secured for Jasper AI.
Campaign Statistics
  • Number of Prospects Reached: 11,462
  • Open Rate: 48.2%
  • Click-through Rate: 7.8%
  • Reply Rate: 0.65%
The NexGen Philosophy
We construct robust email infrastructures for AI startups because we're convinced of AI's transformative potential for businesses.
Our aim is to help you stand out amid the clutter, ensuring you reach prospects who are not just attentive but are actively seeking the solutions you offer.
We're here to empower you to make a bold impact in your industry and to venture into new markets and territories with confidence..
What's Nex?
You have the option to invest significant time, resources, and capital in refining your own system, or you could partner with us to develop a reliable, customized framework specifically for your product.
Regardless of the path you choose, our objective remains constant: to assist you in elevating your existing outbound efforts through an unconventional approach that yield exceptional outcomes.
If you're interested in discussing a potential collaboration, please feel free to use my calendar below to schedule an introductory call.
Made with Gamma